How frequently do you update your website with fresh content? What do you hope to accomplish with your content? What are the stages of your content development process? Do you have a set strategy or do you just go with the flow?
So many concerns, right?
But these are important questions to ask, particularly if you want to produce high-quality content on a consistent basis as part of your content marketing strategy.
This blog will show you how you can set up a content development process that will help you achieve your marketing objectives.
However, before we get into the steps, let’s talk about content development…
So, What Is Content Development?
Content development encompasses the entire process of producing content to meet specific business objectives, including the creation of ideas, topic research, keyword analysis, writing, and publishing—not just for one piece of content but for an overall strategy.
This is more in line with the procedure for creating a content strategy. That process then functions as a foundational pillar in the larger content marketing strategy.
Your content marketing strategy must go above and beyond to outline how you will implement campaigns to promote blog posts, white papers, and other assets. However, your content development method must be more detailed, focusing on the steps necessary to write something that meets the requirements of the audience you are targeting.
Taking a more deliberate approach to content development will prevent you from releasing new pieces just to update the website, which is what will get people to read your blog, download your white papers, and turn into potential leads.
What are the 7 Easy Steps to Effective Content Development?
Everyone would use a one-size-fits-all strategy to content development if there were one. But, in reality, there is a lot of depth to the procedure. Small choices can make or break your accomplishments, which is why you can’t just randomly shoot with the belief that publishing whatever comes to mind will produce results.
Everyone’s content development process will be unique. Still, these 7 simple steps will make sure you’ve covered all the bases for a strategy that will benefit your company.
Step 1: Carry Out Your Research
The first step for content creators is to do their research—and we mean do what they can to learn. Gather as much knowledge as you can about anything related to that specific niche. Analytics and on-site data will be your go-to sources for this preliminary study, and Google Analytics and Search Console will be your best friends. Know about your online competitors, produce content that is relevant to your community, and consider recent and previous performance when creating content. Determine what the website is doing well in terms of content marketing and where they need assistance picking up the slack.
Also feel free to ask the client as many questions as you want: what are their marketing goals? What do they hope to accomplish? In what time frame? Consider their goals and whether they correspond to what you will be able to accomplish in that time period.
Step 2: Examine The Information
Given that you have plenty of information, concentrate on analysing it and putting it into keywords. Your content plan should be centred on keywords, and creating a list of them right away is critical. Request a list of keywords and phrases that your client believes best describe their company, and then produce the content that they want to focus on.
Examining your competitors’ top-performing content is critical at this point, and tools are available to support you. This is critical when deciding whether to compete with a competitor’s website content or attempt a different approach. Once you’ve compiled your list of keywords, filtered them down, and ranked them, you’re ready to move on to the next stage.
Step 3: Develop an Outline
Plan your strategy now that you have a list of effective keywords. How much content should you aim to publish each month? How many blog posts are there? Another scenario in which looking at your competitors’ success is beneficial: how much content do they produce per month? What is their typical word count? You can choose to publish four 1000-word pieces per month or two 3000-word articles per month. When deciding which keywords to prioritise first, select those with high search traffic but low competition. With any marketing strategy, it’s essential to begin on a small scale to build your client’s domain authority and backlink profile, and then shift your focus to higher-ranking keywords with more competition.
Step 4: Write
Now comes the exciting part: writing! Make use of your keywords and other studies to create a title that will be searched. Then, create the most interesting and high-quality material you can. Consider what you would like to read if you were in the crowd. Include fun information and case studies. Put a little flair into your articles—anything to set your material apart from the competition.
Despite the fact that you’ve most likely already decided on the total length of your blog posts at this point, keep in mind that the more content you have, the better. Content can be an excellent tactic for link building. Web content ranging from 3,000 to 10,000 words gets the most backlinks, so you and your client can decide whether that amount of content is appropriate for their business goals.
Step 5: Revising, SEO, and Publishing
Now that your content has been completed, concentrate on the finishing touches: revision, keyword optimisation, and publishing. Before publishing, ensure that the material looks good to both search engines and your target audience. Pay attention to the format, clarity, and placement of keywords and associated keywords. To fill in any gaps, use your favourite search engine optimisation tools and methods. It’s time to post once you’ve ensured that you’ve covered all of your SEO bases.
Step 6: Publish on Social Media
Even though social media is not the only method to promote your content, it is an excellent way to get it noticed as soon as possible. According to social media statistics, there are billions of social media users worldwide, with each individual spending an average of two hours per day on social media. When it comes to promoting your new content, a quick post linking it to your company’s social media platforms could be the best choice you make.
Step 7: Evaluate and Restart
Analyze the findings now that you’ve published your content. What worked and what didn’t for your target audience? What did this content accomplish to help propel your client’s marketing objectives, or why did it receive little to no traffic? Content creation is a never-ending learning process, and your job is never finished. It is not enough to write a few articles for a customer; you must also analyse what performed well, where you went wrong, and what you can do to make improvements. Apply those techniques again or attempt something new once you have a clear answer.
That concludes the seven-step content development process. However, content creation entails far more than simply posting on Instagram. A tried-and-true content creation process for a brand requires planning, strategizing, and analysis. Our team at C4 Solutions has these steps down and can devise the best content strategy for your company, whether you need a complete social media makeover, a little blog help, or something in between.
Visit www.c4solutions.in to learn more about us!