Shalimar’s was planning to hold an interactive contest for International Women’s Day in light of the fantastic response to our previous contest. They contacted C4 Solutions to develop a creative solution that would make all of the women feel special. Then, instead of bombarding the special day with yet another heavy concept, C4 Solutions came up with the idea of organising a contest in which lucky winners could win a chance to go on a hot air balloon ride in picturesque Jaipur.
With this in mind, a mnemonic featuring Shalimar’s Enriched Coconut Hair Oil and a hot-air balloon was created, with the copy “Fly High With Shalimar’s Enriched.”
As a result, users have spent enough time on Shalimar’s social media pages and have participated in the contest, resulting in organic traffic.