VillFood is a social media influencer who is primarily big on YouTube. They strive to showcase natural and healthy food recipes that our forefathers ate, which are getting lost as urbanisation takes over the world. To put this on the forefront, Shalimar’s joined hands with C4 Solutions to conceptualise and develop some content in association with Shalimar’s and their products, which too thrive on the same ideology of passing purity from one generation to another. C4 Solutions, devised a plan to use Shalimar’s Coconut Oil to make some traditional Bengali recipes with VillFood.
This collaboration was a seamless and authentic one, which had great outcomes for the brands in question.